Service Merchandise First U.S.-based Site to Integrate Flash Networks

Flash announced that Service Merchandise Company, a specialty retailer, has deployed NettGain in its enterprise network across 225 sites in the U.S.

HOLMDEL, NJ (April 25, 2000) - Flash Networks, a global provider of network-enhancement solutions, announced today that Service Merchandise Company, Inc., a specialty retailer, has selected Flash Networks' technology, NettGain™, for deployment in its enterprise network across 225 sites in the U.S. NettGain enables accelerated data transmission and reduces bandwidth requirements, using a variety of flow-control mechanisms, acceleration techniques, and real-time data compression algorithms.

Service Merchandise is rolling out in-store kiosks that let their customers browse its Web site and order merchandise on-line. Customers can make purchases more quickly and easily since Flash Networks' NettGain improves network response time, provides greater data throughput, and increases bandwidth efficiency. This technology enables Service Merchandise to offer dramatically faster service to their customers without resorting to expensive bandwidth solutions. By using NettGain, Service Merchandise improves its browsing response time by 300 percent and enhances the customer's on-line shopping experience.

"We selected Flash Networks because of its superior price performance relative to other alternatives we examined," said Danny Schunk, vice president of information technology with Service Merchandise. "NettGain has helped us implement strategic applications within our existing satellite network. Another feature we found attractive was the ability to control the bandwidth utilized by TCP-based applications which enables us to reserve bandwidth for other mission-critical applications," said Schunk.

"We are delighted to be working with one of the leading retailers in the U.S.," said P.K. Prasanna, president of Flash Networks. "We look forward to partnering with them to extend NettGain benefits to other Service Merchandise applications."

About Flash Networks
Flash Networks is an innovative developer of performance enhancement software for networked applications that enables enterprise networks, application service providers, satellite networks and broadband wireless carriers to effectively utilize existing bandwidth for high-speed TCP/IP connections. Founded in 1996, the company has customers in North America, Europe, and Israel and maintains offices in New Jersey and Herzelia, Israel

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