The era of instant gratification
Our society today is in an era of super efficiency, convenience, and personalization. We want instant gratification with everything we do. We find information in seconds on our phones. If we want to order food, we do it in a minute from a mobile device. In fact, we can shop for everything within a minute. Mobile network traffic is driven by a rising number of subscriptions and increasing data volume per subscription. Data volume is fueled mainly by video content. People want to watch videos at their convenience and to have total control over their viewing. Netflix and Amazon Video have made television and movies available whenever and wherever the viewer is ready to watch. It is expected that new video services in the future will add even more traffic growth. Video will continue to be the dominant traffic type on the mobile network, with streaming on the move to grow along with consumer demand for content and accessibility. Video traffic is estimated to account for 69 percent of all mobile data traffic, a share that is forecast to increase to 79 percent in 2027, according to Ericson report. This is a challenge for mobile operators. Video traffic affects everybody on the network. A single two-minute video can consume thousands of times more cell site capacity than the same amount of time browsing websites like Twitter or answering an email.
Smartphones are the number 1 device to reach millennials. On a typical day, 98% of 18- to 34-year-olds reported using smartphones to watch video content in the Ericson report that's higher than the reach of any other device among smartphone-owning millennials. Millennials are always on the go. TV is very unlikely to catch their attention. Reading – even less. 34% of video minutes are watched while people are out and about. Gen Zers and Millennials say that they watch videos for over one hour per day on social media apps alone. Mobile operators can turn subscribers' love for video into an opportunity. By showing you how to let customers binge, without breaking the network, you can grow your subscriber base while reducing network strain. Marketing differentiated data plans can help mobile operators meet subscriber expectations and save your network from the potential impact of overwhelming HD traffic. Service-based connectivity packs offer GB or hours (unlimited also available) to be used only for a specific service, without consuming data from the base subscription. Commonly, these offerings target data-intensive services like video streaming/conferencing. This offering is an opportunity for mobile operators to monetize their services and create additional services for monthly plans.
The video education
Video services in conferencing, education, webinars, and collaboration will continue to increase. Since the start of the pandemic, specific service-based connectivity packages, often labeled “work and education packs” were offered in some markets. These packages typically offered discounted GB to use for a combination of video conferencing services, streaming, office software suites, and web browsing. The global remote learning market is forecasted to reach $180.19 Billion in 2026.
Telemedicine is the future of health
The distant medical check decrease stress, travel, childcare need, etc. Telehealth already includes a video call, especially with the family doctor. This trend will continue because video connection is close to the visit in person and maintains the relationship and trust.
Video is the future of commerce
Video changed the future of commerce. The commerce sector will face an increase in video demos of products. Consumers report that they are more likely to choose a product if they see a video demo. Mobile video marketing allows instant gratification for buying decisions. New types of data-heavy consumer experiences, such as VR dressing rooms or AR experiences in stores and at home are coming. The adoption of AR/VR in the real estate industry means agents can provide better virtual tours remotely and will allow customers to visualize properties with more flexibility.
With the rapid increase in traffic volumes and the number of mobile devices, the security threats that consumers and business subscribers face will also grow. Increased browsing and sharing will provide access to vital personal and business information including stored passwords and financial records. Security concerns around mobile traffic use place mobile operators in a unique position to offer subscribers peace of mind. Flash Networks' mobile threat detection and prevention solution integrates seamlessly into your network policy and is designed specifically to meet your needs and those of your customers. By identifying more threats and protecting individual subscribers, families, business subscribers, and IoT devices from the ever-mounting security threats targeting mobile and IoT devices, Harmony Security Module can help you maintain a great user experience while preventing malicious traffic from reaching your customers' mobile devices.
The future of mobile video is bright
The future is bright for your subscribers too. Video content will spread to every aspect of their life. Every minute 500 hours of video are uploaded on YouTube alone. Artificial Intelligence and Machine Learning will make it even more personalized. Video will continue to be received instantly and shared instantly. Consider how you can make the future bright for your business, company reputation, and revenue.
Luckily for operators, there are solutions that can make the network benefit from the video trends, without changing any video quality. Typical MNOs have a growing percentage of existing cells that are loaded. The cell site quality is the indicator for an MNO to consider the installation of a new cell. Loaded cells issue has now a more innovative problem-solver than a new site build, and this is Data Management by Flash Networks. The solution improves the overall average user throughput of all users by 30%. The entire network starts running fast. Each site serves better QoE and mobile operators don`t need to upgrade their existing infrastructure.
Since 1995, Flash Networks has helped leading global mobile operators solve their biggest network performance and utilization challenges with innovative technology. Today, Flash Networks` patented, multi-service technology solutions serve over 500 million subscribers worldwide, providing the tools that enable operators to optimize, monetize, and protect their wireless users and provide better performance and higher QoE for their subscribers. Mobile operators utilize Flash Networks' solutions to quickly and economically improve subscriber quality of experience, drive radio spectral efficiency, and monetize mobile internet traffic. As an industry leader, Flash is committed to continuing to invest in state-of-the-art technology to evolve our products/solutions with new features and performance that address future needs and protect the investment of our customers. With growing 5G, video, and gaming traffic, Flash Networks is well-equipped to handle future demands of the mobile data world. Our expertise in handling high-throughput traffic drives us to easily keep up and address technology changes.