---
title: Flash Selects Surf Communications to Support its Solutions
description: Flash has selected Surf's SurfRider multimedia processing solution to provide video streaming shaping, adaptation, and advertising insertion functionality.
image: https://www.flashnetworks.com/hubfs/Flash%20PR%20Banner.png
---

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# Flash Selects Surf Communications to Support its Solutions

Flash has selected Surf's SurfRider multimedia processing solution to provide video streaming shaping, adaptation, and advertising insertion functionality.

 Feb 5, 2008

---

Yokne'am, Israel and Herzliya, Israel – February 5, 2008 — Surf Communication Solutions (“Surf”), a leading provider of multimedia embedded processing solutions, and Flash Networks, a leading provider of mobile Internet quality-of-experience (QoE) solutions, announced today that Flash Networks has selected Surf’s SurfRider/AMC™ multimedia processing solution to provide video streaming shaping, video streaming adaptation and video advertising insertion functionality to enable video advertising and quality viewing of streaming video on handheld devices.

Already commercially deployed in dozens of top-tier wireless carriers worldwide, Flash Networks’ quality of experience solutions provide fast browsing and downloads, web to mobile content adaptation and parental controls. Flash Networks selected Surf’s AdvancedMC (AMC) form-factor multimedia processing solution to meet the intense media processing requirements demanded by mobile video operators.

The SurfRider/AMC DSP farm includes a complete media processing package for audio, video, modem and fax, pre-integrated with leading carrier boards. Since the media processing is performed at the DSP level, and not on the host, the Surf product provides an ideal cost-effective solution for high density video channel processing at the lowest possible power consumption.

*“Flash Networks selected Surf’s technology for its ability to handle heavy-duty video processing and its field-proven integration with leading carrier boards,” said Eli Mahal, Vice President of Marketing at Flash Networks. “Surf’s technology enables Flash Networks’ Mobile Internet Services Platform, Harmony™, to provide mobile users with optimized video streaming and enables operators to increase revenues with targeted video advertising.”*

*“We are pleased to be selected as a key supplier for Flash Networks’ mobile services platform,” said Doron Hendler, Surf’s VP Sales. “This project demonstrates how Surf's DSP-based approach to multimedia processing, combined with our powerful video processing capabilities and hardware partnering strategy, provides our customers with comprehensive, integrated and scalable solutions.”*

About Surf Communication Solutions  
SURF Communication Solutions® develops a suite of hardware and software products that drives a wide variety of applications whose common goal is high-capacity distribution of voice and video. These applications are predominantly developed by media gateway, media server and IMS equipment manufacturers in the telecommunication infrastructure field.

The Surf engine is an off-the-shelf fully converged audio/video media processing subsystem that integrates easily into media gateways and servers. It is available in various integration levels, such as AdvancedMC, PTMC, PCIe and PCI form factor resource boards or DSP chips, which are pre-integrated with leading AdvancedTCA, MicroTCA and cPCI carrier boards and blades. For more information, visit [www.surf-com.com](http://www.surf-com.com).

About Flash Networks  
Flash Networks is a leading provider of quality-of-experience (QoE) solutions that unleash the mobile Internet by providing fast, safe, adaptive and personalized browsing on mobile devices. Flash Networks’ data acceleration, web-to- mobile adaptation, video streaming shaping and content control solutions run on carrier grade QoE platforms that harmonize network infrastructure for lower capital and operating expenses. With offices in Europe and North America, Flash Networks serves dozens of top-tier mobile carriers worldwide including T-Mobile, Vodafone, Orange, Verizon and Singtel.

Contact Information  
*SURF Communication Solutions*  
*Ruth Bridger*  
*Tel: +972 (0) 73 714 0713*  
[pr@surf-com.com](mailto:pr@surf-com.com)

*Flash Networks*  
*Susan Cohen*  
*Phone: +972-9-958-0666 Ext. 241*  
[scohen@flashnetworks.com](mailto:scohen@flashnetworks.com)

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