Flash Networks and Cisco Provide Intelligent Traffic Management

Flash Networks has partnered with Cisco to provide fair usage and differentiated data plans to maximize both revenues and subscriber satisfaction.

Herzlia, Israel, May 12, 2009 – Flash Networks, a global provider of intelligent mobile Internet solutions, announced today that it has partnered with Cisco to provide fair usage and differentiated data plans to maximize both revenues and subscriber satisfaction. The joint solution strengthens the operators’ ability to meet the needs of both bandwidth-hungry and budget-conscious subscribers while efficiently managing network capacity.

The Intelligent Traffic Management solution incorporates Flash Networks’ 3GPP-compliant Policy and Charging Rules Function (PCRF) and Cisco’s Mobile Service Exchange Framework (Cisco SEF). Successfully deployed at Russia's CDMA operator, Skylink, for traffic management and differentiated charging, this solution is part of Flash Networks’ mobile Internet services gateway, enabling mobile and converged operators to orchestrate services, improve quality of experience, reduce operating expenses, and monetize the open Internet.

With Cisco SEF, Cisco helps operators gain greater visibility and control, improve network performance, save costly OPEX and CAPEX, create new tiers of service, and implement new billing plans.

“With the advent of smartphones and laptops with 3G/WIMAX aircards, an explosion of mobile data traffic is expected over the next five years. Our successful partnership with Flash Networks enables operators to meet the challenge of maximizing revenues while protecting network assets by providing tiered services that ensure fair bandwidth usage and protect the network from traffic congestion,” said Sergey Belonozhko, Area Sales Manager for SP at Cisco. “By leveraging existing infrastructures, mobile operators can incrementally secure a larger share of the market. With SEF, Cisco can help operators create a more intelligent network which is able to dynamically control, authorize, and bill different customer types according to their needs. Cisco, together with Flash Networks, provides one of the best solutions on the market for SEF.”

The Intelligent Traffic Management solution supports personalized data plans where service providers can notify subscribers when they are near usage quotas, provide a temporary bandwidth boost, offer data plan extension to support additional IP services, or enable subscribers to set personalized usage caps that can be updated in real-time based on personal financial limits. This same solution is used to both insert targeted advertising based on subscriber browsing patterns, and to block inappropriate content for safe browsing.

"The industry is seeing a change in behavior; both businesses and consumers are demanding mobile access for bandwidth-intensive applications and services," said Merav Bahat, Vice President of Marketing at Flash Networks. "Our partnership with Cisco gives service providers better insight into customer activity and lets operators deliver a unique offering for market differentiation."

Flash Networks' Intelligent Traffic Management will be demonstrated at Sviaz-ExpoComm Moscow 2009, May12 – May 15, in the Cisco booth, Pavilion 1.

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at www.cisco.ru or www.cisco.com.

About Flash Networks
Flash Networks is a global provider of intelligent mobile Internet solutions that enable operators to improve quality of experience, reduce network operational expenses and manage and monetize the mobile Internet. Providing a faster, safer, richer and more personalized user experience, Flash Networks’ Internet services gateway helps operators achieve significant cost savings through intelligent data traffic optimization, and applies intelligent policies for targeted marketing and charging. With offices in Europe, Asia and North America, Flash Networks' installed base of top-tier mobile carriers includes O2, Orange, SingTel Group, T-Mobile, Telefónica, Telenor, Verizon Wireless, Vodafone, and Wind. For more information, visit www.flashnetworks.com.

Contact Information:

Naomi Rabbie
Flash Networks
Phone: +972-9-958-0666 Ext. 241
Mobile: +972-54-7744539

Monica Maron
Spicetree Communications
Mobile: +972-54-5429529

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