Flash Networks Takes Harmony Optimization & Monetization to the Cloud

Herzlia, Israel, February 22, 2012 – Flash Networks, the leading provider of mobile Internet optimization and monetization solutions, announced today that its Harmony Mobile Internet Services Gateway optimization and monetization are available as cloud-based solutions. By shifting resources, such as application software, storage, and hardware, to private or public clouds, operators can gain an additional improvement in user quality of experience, with increased efficiency, scalability, and flexibility. Flash Networks is already working with several of its global strategic partners, with the first cloud implementation to be released soon.

With Flash Networks’ cloud implementation, optimization and monetization applications such as the MyPlace web toolbar, content recommendation services, analytics, and video optimization are distributed throughout the virtual network. In addition to reducing system administration and hardware costs, this architecture provides additional optimization and monetization efficiencies which can boost network performance while further reducing data traffic. For example, operators with multiple sites or operator groups with several international operators can utilize the same cloud for central caching, transcoding, content recommendation, and other optimization and monetization capabilities. This improved efficiency is even more significant in countries or regions with multiple time zones. For example, in the US, popular YouTube videos and news items viewed on the East Coast during busy hours are already optimized, centrally stored, and ready to be watched when West Coast subscribers reach their busy hours.

In addition, Harmony’s monetization solutions incorporate a cloud-based content recommendation service, which generates targeted recommendations for users by aggregating content from the operator’s store catalog, affiliation partners, and content providers. With no-to-low capital and operating expenditure, the cloud architecture helps keep costs to a minimum and has the advantage of offering a single platform for multiple content providers. At the same time, the platform enables operators to increase capacity or add new capabilities on-the-fly without investing in new infrastructure, upgrade cycles, training new personnel, or new software licenses.

“At Flash Networks, it is our vision to provide solutions that raise the bar on operational efficiency,” said Merav Bahat, Vice President of Marketing and Business Development at Flash Networks. “As mobile operators start to evolve their systems to a cloud configuration we are fully prepared to take this road with them, enabling them to experience the benefits of flexible, scalable, and cost efficient optimization and monetization solutions.”

Harmony Mobile Internet Services Gateway integrates web and video optimization, analytics, traffic management, web monetization, content control, cell-based congestion awareness, centralized caching, service orchestration, and an intelligent policy engine in a single gateway. By leveraging its unique insight into the mobile operator’s data traffic, Harmony provides carriers with the most ways to reduce their network operating expenses while generating revenues from over-the-top content.

About Flash Networks
Flash Networks, the leading provider of mobile Internet optimization and monetization solutions, enables operators to provide exceptional quality of experience, reduce network operational expenses, and monetize the mobile Internet. With in-depth traffic analytics and user insight, Flash Networks’ Harmony Mobile Internet Services Gateway helps operators manage the explosion of mobile data traffic while generating revenues by offering personalized and targeted content. With offices in North America, Europe, Latin America, and Asia, Flash Networks services over 500 million subscribers daily and is proud to count among its customers top-tier mobile carriers including MTS, Orange, SMART, SingTel Group, T-Mobile, and Telefónica Group. For more information, visit www.flashnetworks.com.

Contact Information:
Flash Networks
Naomi Rabbie
Phone: +972-9-961-0841
Mobile: +972-54-7744539
naomir@flashnetworks.com

Spicetree Communications
Monica Maron
Mobile: +972-545-429-529
monica.maron@spicetreecom.com