Flash Networks' My-i Toolbar now Available on Laptops and Netbooks

Flash announced the availability of new features for My-i Toolbar, a browser-based application toolbox that enriches the open Internet browsing experience.

HERZLIA, Israel, February 14, 2011 - Flash Networks, a global provider of intelligent mobile Internet solutions, announced today the availability of enhanced features for My-i Toolbar, a browser-based application toolbox that enriches the open Internet browsing experience. The solution provides users with enhanced search capabilities, connectivity to social networks, and easy discovery of operator and online content and services. My-i Toolbar, launched on smartphones last year, is now available on laptops and netbooks and has been enhanced to provide real-time notifications of subscriber account status to improve service and increase customer loyalty.

Recently deployed at a European operator, My-i Toolbar brings account status information directly to the subscriber, eliminating the need to contact the operator's customer care center. Prepaid subscribers are presented with real-time information about credit remaining in their data account with the opportunity to replenish their account with a single click.

Deployed after receiving extensive positive feedback from a subscriber pilot, My-i Toolbar simplifies and speeds up the renewal process, encouraging users to recharge their accounts more often and benefit from special operator offers. My-i is an un-intrusive, interactive toolbar that can be invoked by the user to access relevant content, promoted value-added applications, and personalized notifications. Supporting smartphones, netbooks and laptops, My-i Toolbar offers subscribers a consistent, enriched browsing experience while roaming from one device to another. Operators benefit from a new way to differentiate their offering and monetize the Internet access beyond selling more data packages. Installed on the operator network, the solution requires no client installation.

"Operators are looking for ways to open lines of communication with their subscribers and bring additional value through targeted content and special offers," said Merav Bahat, Vice President of Marketing and Business Development at Flash Networks. "My-i Toolbar provides operators with phone-top real estate, enabling them to promote their brand across devices and provide access to relevant content and services according to subscribers' interests."

Flash Networks' My-i Toolbar is available as part of the Harmony(TM) Mobile Internet Services Gateway which enables operators to enhance user quality of experience, reduce operational expenses, and manage and monetize access to the open Internet by applying best-in-class services to mobile data traffic.

Flash Networks' My-i Toolbar will be demonstrated at Mobile World Congress 2011, February 14-17 in Barcelona, at Flash Networks' booth in Hall 2, Stand 2B75.

About Flash Networks
Flash Networks is a global provider of intelligent mobile Internet solutions that enable operators to improve quality of experience, reduce network operational expenses, and manage and monetize the mobile Internet. Providing a faster, safer, richer, and more personalized user experience, Flash Networks' Harmony Mobile Internet Services Gateway helps operators achieve significant cost savings through intelligent data traffic optimization, and applies intelligent policies for targeted marketing and charging. With offices in Europe, Asia, and North America, Flash Networks' installed base of top-tier mobile carriers includes O2, Orange, SingTel Group, T-Mobile, Telefonica, and Wind. For more information, visit www.flashnetworks.com.

Contact Information:
Flash Networks
Naomi Rabbie
Phone: +972-9-961-0841
Mobile: +972-54-7744539

Spicetree Communications
Monica Maron
Mobile: +972-545-429-529

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