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Flash Analysis Reveals Tablet Users are More Likely to Shop Online
Flash Networks' analysis of identifiable mobile data traffic from their installed customer base, found that tablet users are more likely to shop online.
Herzlia, Israel, May 30, 2013 – Flash Networks, the leading provider of mobile Internet optimization and monetization solutions, announced today that based on an analysis of identifiable mobile data traffic from their installed customer base, tablet users are more likely to shop online and browse news sites than smartphone users. The findings were based on mobile Internet traffic data retrieved from operators in Western Europe and Asia during March of 2013.
Based on Harmony Analytics, Flash Networks discovered that people who browse on tablets are twice as likely to go to shopping sites, and three times more likely to browse news sites than people who browse on smartphones. Conversely, those who browse on smartphones are more than twice as likely as tablet users to engage in social networking activity, such as Facebook and LinkedIn.
This research suggests that although tablets are also a mobile device, consumers tend to behave more like PC users than smartphone users when they browse and engage with shopping and news sites. Yet, when it comes to checking in and updating social networks, subscribers are more likely to do so on the move, using a smaller device.
Flash Networks collected this data using Harmony Analytics which provides the ability to drill down and analyze traffic based on devices, domain, bearer (e.g. 3G, 4G), data plan (e.g. prepaid, postpaid), application, or any combination of these factors. This analysis is helpful for identifying browsing behavior for advertisers to monetize the mobile Internet.
"We are continuously evolving our analytics to help operators have a greater understanding of application level trends and subscriber behavior,” said Merav Bahat, Vice President of Marketing and Business Development at Flash Networks. “Mobile operators are currently in a position to share valuable information about subscriber preferences that can unlock the key to realizing the potential of mobile advertising.”
About Flash Networks
Flash Networks, the leading provider of mobile Internet optimization and monetization solutions, enables operators to provide exceptional quality of experience, reduce network operational expenses, and monetize the mobile Internet. With in-depth traffic analytics and user insight, Flash Networks’ Harmony Mobile Internet Services Gateway helps operators manage the explosion of mobile data traffic while generating revenues by offering personalized and targeted content.
With offices in North America, Europe, Latin America, and Asia, Flash Networks services over 500 million subscribers daily and is proud to count among its customers top-tier mobile carriers including Orange, Verizon Wireless, SingTel Group, MTS, T-Mobile, South Korea Telecom, M1, and Telekom Austria Group. For more information, visit www.flashnetworks.com.