Vodafone Group and Flash Host Wireless Network Optimization Conference

Milan, Italy: 18 February 2004 – Flash Networks (www.flashnetworks.com) a leader in the wireless industry in accelerating the adoption of mobile data, and Vodafone Group jointly conducted the first Vodafone Users Forum of 2004 entitled: “Optimizing Wireless Networks.” The conference was held at the Vodafone offices in Milan, Italy on Thursday, 5 February 2004.

Participants at the day-long conference for operators and enterprise customers discussed case studies focusing on various mobile data issues, including mobile data platform optimization and acceleration. Sessions centered on the performance parameters of Flash Network’s NettGain 1200, which have improved service for the Vodafone Group in general and specifically in Vodafone Omnitel, as well as 3G network optimization, mobile data platform architecture, and billing issues.

Speakers at the conference included Dr. Livio Pogliano, the Data Transmission & Services Manager from Vodafone Omnitel, and Dr. Yair Shapira, CTO and VP of Business Development from Flash Networks.

Vodafone Omnitel deployed Flash Networks’ NettGain solution, a scalable, carrier-grade solution offering a superior user experience for mobile data users, in 2001. Since deployment the company has experienced dramatic improvement in mobile data adoption and usage. Since the initial launch of NettGain, Vodafone Omnitel has twice expanded their network optimization capacity to accommodate the surge in mobile data usage.

Flash Networks’ NettGain™ family of solutions are commercially deployed in over 25 top tier wireless carriers worldwide. NettGain solutions enable wireless operators to provide optimal services by significantly enhancing the user experience, homogenizing the different networks and enabling the mobile carrier to provide affordable services while maintaining high profitability. NettGain helps mobile providers attract more users and encourage more usage while increasing the profitability of traditional and advanced mobile services.

About Flash Networks
Flash Networks leads the wireless industry in accelerating the adoption of mobile data, helping operators reach farther. By enabling affordable improvement of the mobile data user experience, and extending the mobile data network from cellular to WLAN, Flash Networks' solutions help grow both user base and network usage. With close to 30 top-tier carrier customers, Flash Networks’ NettGain™ mobile data optimization platform has the largest global install base of any such solution available.

Allowing increased perceived network speed and lower data transmission overhead across the broadest range of networks, NettGain also helps operators deliver lower cost rich content applications – ultimately raising ARPU and profitability, fostering mobile data customer loyalty, and lowering churn. Established in 1996, the company is headquartered near Tel Aviv, Israel with offices in The Netherlands, United States, and Hong Kong.