Mobile Operators Missing Out on Mobile Broadband Opportunity

Herzlia, Israel, February 13, 2008– Flash Networks, a leading provider of mobile Internet quality-of-experience (QoE) solutions, today announced optimization techniques applied to HSDPA results in faster web browsing than ASDL enabling mobile operators to outperform ISP’s. The decreasing price of laptops, increased availability of built-in data cards, and the added benefit of mobility for both consumers and enterprise users have boosted the demand for mobile Internet, providing a tremendous market opportunity. With comparable and sometimes faster speeds, mobile operators are positioned to take market share away from ISP’s.

Lab results confirm that browsing speed via 3G and 3.5G networks is 25% to 60% slower than ADSL connections due to the erratic and inefficient nature of wireless networks. However, by using acceleration technology mobile operators can increase browsing speed by 1.5 to 4 fold, providing users with similar and even faster browsing. High-speed mobile broadband combined with flat fee pricing enables wireless operators to boost ARPU and data revenues immediately without having to invest in additional services or user education.

“The single most determining factor for choosing an Internet service is speed”, said Eli Mahal Vice President of Marketing at Flash Networks, “Fast mobile broadband enables wireless operators to generate new revenue streams by competing head to head with fixed operators. A European Tier One operator succeeded in increasing data revenues six fold through the introduction of fast mobile broadband services combined with flat fee pricing. There is a huge market opportunity for mobile operators who are ready to take on ISP’s by proving fast mobile broadband.”

About Flash Networks
Flash Networks is a leading provider of quality-of-experience (QoE) solutions that unleash the mobile Internet by providing fast, safe, adaptive and personalized browsing on mobile devices. Flash Networks’ data acceleration, web to mobile adaptation, video streaming shaping and content control solutions run on carrier grade QoE platforms that harmonize network infrastructure for lower capital and operating expenses. With offices in Europe and North America, Flash Networks serves dozens of top-tier mobile carriers worldwide including T-Mobile, Vodafone, Orange, Verizon and Singtel.

Contact Information:
Susan Cohen
Flash Networks
Phone: +972-9-958-0666 Ext. 241
Mobile: +972-54-4302410
scohen@flashnetworks.com
www.flashnetworks.com

Patrick Smith
Sonus PR for Flash Networks
Phone: +44 (0)20 7851 4890
Mobile: +44 (0)7734 600553
patrick.smith@sonuspr.com
www.sonuspr.com