Mobile broadband usage is increasing at a staggering rate. In response, operators are expanding their infrastructures to include higher-capacity broadband networks to meet the growing demand for media-rich services and an Internet-anywhere experience.
This massive increase in mobile data usage, driven by video traffic, 3.5G dongles, and smartphones, has created many obstacles for operators. The most significant of these is maintaining a consistently high quality of service in the face of excessive data traffic caused by a small number of subscribers who use a disproportionate percentage of bandwidth. Since networks are planned to accommodate anticipated traffic peaks, managing network resources during the busy hour has become a constant ‘battle’ for operators trying to reduce both capital and operational expenditures.
To address this issue without making major investments in infrastructure, operators are actively seeking other solutions to manage the exponential growth in traffic.
Flash Networks’ Harmony™ Web & Media Optimization and Traffic Management provide operators with comprehensive, end-to-end, policy-based solutions that successfully manage traffic growth, while enhancing user experience even during the busy-hour period.
Harmony Web & Media Optimization reduces data traffic over the mobile radio, backhaul, and transit networks by 60% for web browsing and video applications (such as YouTube), and 40%-70% for P2P (eMule, uTorrent) in addition to significantly improving quality of experience. Since these applications account for 90% of network traffic, the result is a dramatic reduction in network congestion and operating expenses.
Harmony Traffic Management enables operators to apply intelligent policies to manage data growth. Harmony’s fair-use management flattens traffic peaks by monitoring subscribers’ usage during busy hours and applying bandwidth shaping, optimization, charging, service upgrades, and other policies to accommodate subscribers, according to network availability.
The Harmony busy hour management solution applies a full range of optimization and shaping techniques to all traffic types in accordance with operators’ business policies. These policies can be based on pricing plans, congestion levels, subscriber preferences, applications, and devices.
End User Benefits
- Faster browsing, video, and downloads
- Smooth, uninterrupted browsing and video experience, even during busy hour
- Easy access to rich mobile data services
Operator Benefits
- Improve network utilization and reduce investment in network expansions, while optimizing subscriber QoE
- Higher user satisfaction, stronger brand loyalty, and reduced churn
- Single, unified policy to manage all enforcement points